It's simple! With a new car to support in 2010, YRC came up with a new plan. To fund the successful Ginetta G50 sports car with the collaboration of small and medium sized businesses looking for new marketing opportunities. Is this you?
Too different? Think the cost is too high? … Well, British motor racing team YourRacingCar.com (YRC) is changing all that with your Guerrilla Marketing Club (GMC).
Having offered thousands of individual racing fans the chance to get involved with a racing team in 2009 for a club subscription fee, YRC went against the grain and proved that you could run a motorsport team with the generous support of many rather than the more traditional model of corporate sponsorship.
New this year, the GMC has grown by talking to fans of our team who joined as individual club members for 2009 and used their picture and name space on the car to promote their business rather than themselves.
Bring together like-minded, networking focused businesses through their mutual sponsorship of the team’s 2010 season
For more information on the GMC, please contact hannah@yourracingcar.com or simply DOWNLOAD the GMC PDF.
“I have worked with Hannah James for a few years now; most recently in her role as Team Manager at YRC. Hannah has a fantastic ability to manage large-scale projects efficiently and her competence in every aspect of event management and sponsorship is reflected in the recent success of the polished and professional YRC project.”
Clara Beasley – MD, Gridmodels.com