Your Racing Car.com

It’s one of the most important elements of motorsport as a business...getting column inches. Whether it’s online or in print, local, regional or national, it’s all about increasing coverage and proving to your sponsors and investors that you’re the team people are talking about.

There’s rarely space in any infant racing team budget for PR so it comes down to learning how to write a press release and then begging people to cover your story. When YourRacingCar.com started back in early 2009 we had the great privilege of knowing a few people who could lend a hand. It helped that we felt we had a really good story and one that we were extremely passionate about - which we still believe is by far the most important element of YRC.

So, with the assistance of one of motorsports most highly regarded racing PRs, Paul Evans, we set about constructing a press release. It turns out that there’s quite an art to this type of writing and having Paul’s little black book to delve into meant that our first ever news item hit the headlines in Autosport and Motorsport News as well as a number of credible online news sites. Woohoooooo! We felt we’d made it. Little did we know that maintaining interest in your team and their activities is the hardest challenge of all.

And here’s where the support of websites like SEATCupra.net and BritsonPole come in. The SEAT Barmy Army (as they’re affectionately known trackside) have been our emotional backbone through our first eventful year. Not only did many members of their forum join YRC as members, they flew our flags and told anyone who’d listen about our exploits. Despite the fact that we weren’t racing a SEAT car, they featured our stories week in and week out and generated more referrals to our own website than any other individual source. We are forever in their debt.

BritsonPole is another media portal that epitomises the very passion that drives (excuse the pun) people in motorsport. In an age where there are infinite motorsport resources to draw on to find out who’s doing what with whom, it’s incredibly refreshing to come across a site dedicated to the exploits of British racers and teams across the globe. It’s no surprise to discover that behind BritsonPole is a very accomplished web-outfit. It’s no good just having a news portal, you’ve got to get people to it, keep it current and write stories that people want to read. So what is it that sets BritsonPole apart from the others?

These people actually write stories! They join an esteemed group which includes Crash.net and BTCCCrazy in this respect. They don’t regurgitate stylized press releases, opting instead to talk directly to the subject and find a unique angle.

It’s for this and many other reasons that we’re proud to carry the branding of BritsonPole and their mothership, OnlineAbility this season. They have embraced our story, reported it brilliantly and joined our Deals on Racing Wheels scheme. 

The list of people we are indebted to just keeps on growing. Thank you BritsonPole.

You can keep abreast of news and features relating to British drivers at www.BritsonPole.com (newsletter sign up) and follow them on Twitter @britsonpole.