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Millharbour joins the YRC Crew
2010-02-08
Hannah catches up with Millharbour’s Nick Jacobs...one of the fantastic companies taking advantage of the YRC Guerrilla Marketing Club for 2010.
Each of the GMC members has something entirely different on offer. It’s part of what makes the club unique. Over the next few weeks we’ll be profiling some of these new business club members and seeing what they do and why they sponsor YRC!
HJ: Millharbour Digital has joined the Guerrilla Marketing Club for 2010 and it’s great to have you aboard – not least of all because we’ll be needing your products over the coming season and you’re certainly the best we’ve come across for large scale printing (like the garage boarding etc). Is large scale printing a specialist arena?
NJ: Not so specialist now, it is certainly a more competitive market as the technology evolves and becomes more accessible. Initially it was quite elitist as the cost of the plant was a prohibitive for many companies.
HJ: People will mostly know your work from exhibition stands and outdoor marketing activities – who has been your most interesting client in terms of what you’ve produced for them?
NJ: In terms of unusual requests it tends to vary depending on the client, recently one of our stage build clients asked us to produce a solution for a 7m ‘burst’ which was quite a challenge logistically.
HJ: There’s a big push on waste reduction and companies scaling back on temporary print production – has that affected Millharbour and if so, what have you done to compete in this tricky market?
NJ: We are responding by purchasing a new press which runs with eco friendly inks, market trends tend to affect spend levels again its fairly client specific, we recently produced a ‘Santa’s’ grotto for City based client which was a one day wonder and bucked all of the current trends.
HJ: Small businesses particularly have to be mega creative with their marketing budgets. How can you help people like YRC who need to keep marketing actively, without spending tonnes of cash?
NJ: There are often simple more cost effective solutions which can have as much impact as the more expensive route; ideally we try to tailor the solutions to suit the client’s budget, high quality low volume is in my opinion often as good if not better than expensive overkill.
HJ: You always see a lot of large and grand scale print work at sports venues like the tracks we visit – they use it to ‘dress’ otherwise ugly areas. Do you get a sense of satisfaction seeing your work up on display?
NJ: Yes it is nice when you see something you have produced, we recently had a project we were involved with ‘published’ on you tube which was interesting.
HJ: Millharbour is particularly high-tech when it comes to advanced products and new materials. It this latest kit the privilege of the big companies or can small businesses benefit?
NJ: There is no differential when it comes to methods of manufacturing, generally any of our clients would benefit from any investment in new technology that we make.
HJ: Lastly, what do the guys at Millharbour think about sponsoring a race team as a way of advertising and networking?
NJ: If managed properly it can be beneficial in the respect that it is fairly high profile, and often can enhance by making a more interesting communication than our normal more traditional advertising methods.
With respect to networking, I am hoping that by joining the GMC we will be able to reach out to the all of the other members and meet some them at the proposed venues.
If you want to know more about Millharbour Digital and what they can do (that list is pretty much limitless) call them on
01707 645884 or email
office@millharbourdigital.co.uk
Check out the Millharbour Digital website for more information and to see some more of their work
www.millharbour.co.uk
